Creating Less to Create Better: Why Production Will Be Limited in 2025

Big news for 2025! To preserve the quality and exclusivity of my creations, I have decided to limit annual production to 100 watches and 1000 writing instruments. This choice is both a necessary constraint and a deliberate commitment to maintaining total control over every piece and offering exceptional products to those who choose them. It also allows me to guarantee that every order is fulfilled on time, without risk of delays or overload, ensuring impeccable service to my clients.

A Fully Artisanal Creation Process

Every watch and every pen I produce results from an intense creative process, starting with the sketch of a unique design and ending with meticulously controlled production. Unlike large brands that delegate design to multiple teams, I personally handle every aspect:

Design and Conception: Each model is crafted with a clear vision, inspired by my passion for watchmaking and automotive design.

Material Selection: Every component is carefully chosen for its quality and durability.

Prototyping and Adjustments: Each piece is tested and optimized before production to meet my exacting standards.

Such involvement at every stage naturally leads to a limited production capacity. Mass production is simply not possible without compromising the DNA and quality of my brand.

Annual Production Exclusivity

Limiting production also means offering my clients the assurance that each piece receives special attention. However, it is important to clarify that the models themselves are not limited editions—only the annual production is capped. This means some models may be available from one year to the next but always in limited quantities per production cycle.

A Human-Scale Approach

Producing 100 watches and 1000 writing instruments in a year is already a significant challenge when you manage design, creation, and production monitoring alone. This approach allows me to stay directly involved at every stage—and also maintain close contact with my clients. Every piece of feedback and suggestion directly influences future creations, making the experience much more personal and immersive.

By limiting production, I ensure that every piece receives the care it deserves and that my commitments to quality and delivery are fully respected.

2025: A Key Year

This limitation does not reflect a lack of ambition—quite the opposite. My goal is to lay solid foundations for the future while ensuring that every piece leaving my workshop meets my high standards. If you wish to acquire one of these exceptional objects, know that each piece tells a story—the story of a passionate craftsman who puts all his expertise into creating unique products.

Pre-orders are now open, and once the annual quota is reached, you will have to wait until the next production cycle. Exclusivity comes at a price: the time and dedication I put into every creation.